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LAFFY TAFFY
This candy brand is known for its delicious Taffy,
While the jokes, or Laffy, come off more "punny" than "funny.
So, we devised a campaign that will help the jokes match the quality of their taffy.
COPYWRITER: Me
ART DIRECTOR: Caitlin Kreinheder
ACTIVATIONS
New Spokesperson:
"Chief Joke Officer": Zach Galifianakis
Outsourcing to ActorsRadio Spot
00:00 / 00:30
Outsourcing to A.I.Radio Spot
00:00 / 00:30
Outsourcing to ChildrenRadio Spot
00:00 / 00:30
SOCIAL / ACTIVATION
YouTube Series:
"Try To Laugh" Challenge with Zach Galifianakis
The rules are simple:
Users submit jokes that will be evaluated by Zach,
Any jokes that makes Zach laugh will be featured on the Taff.
​
And before you ask, this was made BEFORE Laff Line with Damon Wayans Jr.
(I've got my eyes on you Ferrara 🫵)
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