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JÄGERMEISTER
Jägermeister was used as a celebratory drink after big game hunts,
With the word even translating from Deutsch/German to "Master of the Hunt."
Tapping into those origins, we made a campaign about hunting for a good time.
COPYWRITER: Me
ACTIVATION
Party Town Takeover: "The Hunt Is On!"
Setting up in massive party cities, groups or individuals can sign up to participate in a competition that takes them across the local bar scene.
Step 2: Hunt for the Challenges
Following the map will lead them to challenges.
Once completed, they would receive a token.
Step 1: Get Your Gear
Upon check-in, they would receive a map along with some exclusive merch.
Step 3: Uncover the Fun
Two tokens would get you access to a sponsored live show.
Extra tokens could be spent on more merch.
CLAIM YOUR PRIZE
Click the images for more info.
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