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HÄAGEN-DAZS
Häagen-Dazs doesn't mean anything; it's a made-up word that sounds Danish.
Despite that, Americans still crave that pint-sized "European" experience.
So, we made a campaign that highlights their "authentic enough" ice cream.
COPYWRITER: Me
ACTIVATION
Tell us your white lies in-person for a pint at Bryant Park
SOCIAL
#VanillaWhiteLies
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