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DUOLINGO

Halo is one of the most iconic gaming franchises in history,

and yet, not a single fan knows what the aliens are saying in said games.

So, Duo has made it their mission to make sure every single of them finishes the lesson.

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CASE STUDY VIDEO

ACTIVATIONS

Let's begin our mission with a new lesson

Upon lesson completion, users get a promo code for..

Duolingo-Inspired Cosmetics in Halo: Infinite

Armor Coating - Duolingo x Halo-min.jpg
Nameplate and Emblem - Duolingo x Halo-min.jpg
Weapon Charm - Duolingo x Halo.png

Collaboration with 343 Industries to make a...

New In-Game Modifier: Translator

Skull Modifier - Translator - Duolingo x Halo-min.jpg
Modifier Before and After - Duolingo x Halo.jpg

And if that isn't enough...

New App Look and Push Notifications

From Master Chief Himself 

Master Chief Notification - Halo x Duolingo.jpg

SOCIAL

Encouraging everyone to finish the lesson

via TikTok, Reels, and Shorts

COPYWRITER: Me
ART DIRECTOR: Myself
VIDEO EDITOR: And I
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