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DUOLINGO
Halo is one of the most iconic gaming franchises in history,
and yet, not a single fan knows what the aliens are saying in said games.
So, Duo has made it their mission to make sure every single of them finishes the lesson.

CASE STUDY VIDEO
ACTIVATIONS
Let's begin our mission with a new lesson


Upon lesson completion, users get a promo code for..
Duolingo-Inspired Cosmetics in Halo: Infinite



Collaboration with 343 Industries to make a...
New In-Game Modifier: Translator


And if that isn't enough...
New App Look and Push Notifications
From Master Chief Himself

SOCIAL
Encouraging everyone to finish the lesson
via TikTok, Reels, and Shorts



COPYWRITER: Me
ART DIRECTOR: Myself
VIDEO EDITOR: And I
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